New country, new milestone: from a coffee station and photo box to personalized merchandise - the grand opening at Bahrain City Center was full of surprises. On October 10, the new NEW YORKER store team welcomed numerous visitors to the opening ceremony and, in addition to a DJ, dance performances and bubble tea, had a number of highlights in store to accompany the event with entertainment.

The market entry in the capital city of Manama in the Kingdom of Bahrain underlines NEW YORKER's ambition to continue its stationary expansion in the Middle East. In addition to Qatar and the United Arab Emirates, Bahrain is now also part of the NEW YORKER distribution network.

A big thank you goes to all our partners and the NEW YORKER teams who have made this market entry possible. We wish you a successful first season!